• exstream
    customer engagement with personalised communications

Exstream

OpenText™ Exstream is an omni-channel customer communications management (CCM) solution that combines the best of two leading CCM solutions – Exstream and Communications Center (formerly StreamServe) – into a single solution.

Exstream enables you to create connected customer journeys and meaningful customer conversations by helping you understand, service, and react to your customers using the delivery formats and channels they prefer – including email, web, and mobile.

As a certified OpenText Exstream Solutions and OpenText Support Partner with over 10 years experience, Axient provides a wide range of services including upgrade to OpenText Exstream.

CCM SOFTWARE BENEFITS

Personalised experiences

Tailor communications and content to deliver a more personalised experience that boosts customer engagement, drives revenue, increases brand loyalty and helps with brand consistency.

Multi-channel communications

Reach out to your customers through their preferred channel, including smartphones, social, email, SMS and more. Providing communications through preferred channels can help increase business metrics, such as click-through-rates (CTRs).

Document automation

Automate and re-purpose dynamic templates and documents to save time, money and the need for technical resources.

Software deployment options

Fit every need, from small, departmental projects to complex enterprise-wide deployments with a choice of on-premises, cloud or hybrid cloud deployment options.

Risk management

Respond to regulatory changes and mandates quickly with the flexibility of editing content and templates as well as adhering to accessibility requirements.

Maximize customer lifetime value

Gain actionable insight into the true value of customers by creating future communications with more precision and accuracy. Customer lifetime value metrics also help uncover important data about customer interactions throughout each touchpoint.

Features
MOBILE CUSTOMER COMMUNICATIONS
Design and simulate responsive digital communications so that HTML outputs scale and flow correctly, regardless of the device or screen size, i.e., mobile, tablet or desktop. Import and access cascading style sheets (CSS) directly from the design database, and easily create or update rich web content.
BUSINESS CONTENT AUTHORING
Allow non-technical users to create and change text and graphic messages in Exstream templates, without waiting on IT. Users have control of crafting, editing and personalizing content, and can create content and business rules as needed.
INTERACTIVE EDITING
Leverage web-based, controlled editing for fast, personalized, one-to-one communications.
CUSTOMER ENGAGEMENT ANALYTICS
Track electronic communications delivery and respond automatically to failures or bounce-backs through an unlimited number of failover channels. Get consolidated visibility into delivery, tracking and response information for electronic communications.
CREATE DYNAMIC AND ACCESSIBLE PDFs
Deliver “Universally Accessible” PDFs and include dynamic charts, videos, hyperlinks and other rich, multimedia elements.
DOCUMENT REPOSITORY
Stay organized by managing the flow of documents more effectively and easily find important files with built-in advanced search capabilities.
INTEGRATED COMMUNICATIONS
Integrate with data and content from any application, including enterprise resource planning (ERP) software and customer relationship management (CRM) tools, such as Salesforce.

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