How often do you hear the word 'brand' being used and what exactly is a 'brand'?

I like this definition...

'A brand is a person's gut feeling about a product, service, or organisation. The brand isn't what you say it is. It's what they say it is'.
- Marty Neumeier, The Brand Gap

Missed Opportunity meets the Long Short Story of how OpenText helps world class brands with Global Brand Management, Online Marketing, Mobility, Social Business & Customer Communications Management.

With no change to your existing business systems, StreamServe provides a complete, integrated, enterprise class environment that encompasses all three elements of document management: composition, process automation, and output.

StreamServe helps IT Management align customer communications with the organisations brand objectives.