Axient Blog

Axient Evolves with SAP

Providing customers with document output management solutions that help them achieve corporate goals related to cost, efficiency and revenue is our organisational mission.  As CEO and sales advocate building a business that delivers this promise is my passion.


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Competitive Advantage with Document Output Management

Through our strategic partnership with OpenText; Axient for the last six years has provided StreamServe, a world class solution for Document Output Management.


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Fax A - Z

'How can I get more out of RightFax and where else can we use it' are two of the most common questions customers ask me.

To provide a starting point we've written a short piece titled 'Best Practice'.


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The Long Short Story

How often do you hear the word 'brand' being used and what exactly is a 'brand'?

I like this definition...

'A brand is a person's gut feeling about a product, service, or organisation. The brand isn't what you say it is. It's what they say it is'.
- Marty Neumeier, The Brand Gap


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Missed Opportunity

The Axient Team travels frequently and has a corporate membership with a global, publicly listed company that operates 16 brand names, 4,100 hotels and nearly 500,000 rooms in 90 countries.

I recently visited Melbourne and Auckland and was underwhelmed by our hotel partner before my travel even started. I feel for the CMO, Sales Director and COO for this hotel group because I think there is more than one customer feeling this way.


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