For C Level Executives in marketing, operations and finance, Document Output Management (DOM) is a significant subject where technology can drive key performance indicators of revenue, customer loyalty, brand alignment and cost management.
Does this scenario sound familiar to you?
You've been a customer of this organisation for many years; they know your spending patterns. You complete the annual customer survey; they know you as an individual. Every month the organisation sends you a bill by post. Almost always, the envelope contains additional inserts, none of which relate to you. The only other time you communicate with this organisation is when you have a technical problem because the kids gained access to the router and played network manager.
12 months x 7 years is the opportunity of 84 customer communications - 84 times to help me spend more, 84 times to bill electronically, 84 times to increase my brand loyalty.
For the CIO and IT Management, DOM is critical because documents are as vital a part of business-to-business communications as telephones, data centres and electricity.
The business is relying on IT to ensure that documents get to the right people, at the right time, in the right way, at the right price.
Axient has written a short overview of how a best practice document output management strategy reduces processing costs, creates business efficiencies and transforms customer communications to realise revenue opportunities.
This document is available for members of the Axient LinkedIn Group or available upon request from
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